It is considered that the decline in biodiversity is a problem equivalent to climate change. But! Why are about 90% of the British not concerned about it?

Since 1500, the Earth has lost about 1/10 of its ~2 million species. Experts have recently confirmed that the 6th mass extinction of our planet's species has begun, this time driven by human activity. And again – but! A study shows that only about 10% of the UK population believes that biodiversity loss is a problem equivalent to climate change.
Photograph by Donal Boyd used