Governments around the world have agreed to develop an international agreement by the end of 2024 to end plastic pollution; the second round of negotiations will begin on 29 May. As shown in the chart, the majority of consumers surveyed believe that establishing such rules is important.

Across all 34 countries surveyed, an average of 70% of respondents globally support the development of global rules by governments to prevent plastic pollution. This is according to a survey of more than 23,000 adults conducted by Ipsos in collaboration with the Plastic Free Foundation and WWF.

As shown in the chart, the highest level of support for developing regulations was found in Peru and Indonesia, with 81% of all those surveyed in each country supporting the creation of rules. This was followed by several mainly Latin American and European countries. Of the 34 countries surveyed in the study, the lowest overall support was in China (59%), the USA (58%) and Japan (48%). In the case of Japan, this is mainly explained by the fact that 41% of the country's respondents chose the answer "I don't know if global rules should be developed through a treaty"., rather than expressing a categorical refusal.

The survey found that consumers believe it is important for the treaty to include the following measures: a ban on unnecessary single-use plastics and plastics that cannot be easily recycled, the implementation of rules requiring manufacturers and retailers to act responsibly by reducing, reusing and recycling plastic packaging, the introduction of global rules requiring all new plastic products to contain recycled plastic, and ensuring that plastic products carry labels indicating how to sort them for reuse, recycling or disposal.