(...) The Nature Restoration Law (regulation) was steered through in a peculiar, albeit not unique, manner. It is exactly the same way previous legislative acts developed by Frans Timmermans have been pushed through. Initially, in coordination with environmental organisations, a campaign on a specific topic is organised for a couple of months. Drafts of regulatory acts are leaked to the press, the media space is 'whipped up', until eventually, the initiative is officially presented.

The format is quite similar to the one used by fraudsters to promote their schemes. Firstly, a sense of urgency and alarm is created. Fraudsters usually present this as a unique opportunity to make easy profit, but one must hurry as the window of opportunity is closing. Analogously, in the context of the nature restoration regulation, urgency and alarm are created with statements such as 'climate catastrophe', 'ecosystem collapse', 'the last 5 harvests' or 'the last 3 years to change anything'. Secondly, a vague solution – fraudsters usually use complex terminology, incomprehensible calculations and good oratorical skills to describe the mechanism of how the big money will be earned. Similarly, with beautiful presentations and the definition of broad goals, a solution for nature restoration is provided. However, it is not based on hard calculations, fundamental research and an assessment of the impact on the environment and the economy at the level of each member state and Europe as a whole.