Google announced new rules regarding its monetisation policy on Thursday. The company will no longer allow advertisers, publishers and YouTube content creators to profit from content that denies climate change.

Representatives from Google Ads introduced new rules which prohibit advertisements and monetisation for content that contradicts well-established scientific consensus on the existence and causes of climate change. The rules apply to content where:

• climate change is characterised as a hoax or a scam;
• it is claimed that there are no trends indicating global warming;
• it is denied that greenhouse gas emissions and human activity contribute to climate change.