~5 billion people, or 65.5% of the world's population, have access to the online world, and the average time a person spends on social media is 145 minutes per day.

Posting a photo on a website emits 0.15 g of CO₂, whereas scrolling through a news feed for one (1) minute emits 1.5 g of CO₂. That might not seem like much, but the average internet user spends 28 minutes every day browsing feeds, which equates to 42 g of CO₂ every day on just one (1) social media platform.

Most internet users split their time between several social media accounts and streaming apps; a single Facebook user generates 12 g of CO₂ per year. Even just one (1) hour of video streaming on Netflix or YouTube generates a further 36 g of CO₂ per year.

Using each of the 10 most popular social media platforms for even just 5 minutes every day would generate 20 kg of carbon emissions per year, which is still an approximate calculation. This is equivalent to driving a car for 52.5 miles (84.49 km).