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We live in a time when the value of human life is levelling out, whereas that of animals is, on the contrary, increasing.

An insight that should be remembered by those creating professional corporate or national image campaigns.

Meanwhile, videos are spreading on social media: a dog saving a drowning squirrel during a flood, letting it sit on its head while swimming to reach a boat with rescuers. And it doesn't even matter whether the footage was captured in Ukraine recently or elsewhere in the world. The main thing we have noticed is that times have arrived when animals are becoming more humane than people themselves.
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