Calculate how much carbon dioxide your company produces using a special device, buy birch trees from me and plant them to offset the corresponding amount of emissions – that is, in simplified terms, how one could describe the nature of a new business in Latvia that the company “Not Hot Environmental Solutions” has begun to engage in.

Its co-owner, Māris Simanovičs, is also well known as the founder of the waste management company “Eco Baltia grupa”.

When asked how he arrived at this idea, Simanovičs first points out the known fact that the EU plans to become as green or climate-neutral as possible by 2050, meaning that green business solutions will be especially relevant for companies that are the largest CO2 emitters.